\ Leket Israel
[ “The Giving Tree” project ]
“The Giving Tree” is a collaborative project with Leket Israel, where teenagers volunteer to harvest fruit from private gardens to support communities in need. The concept is rooted in the biblical tradition of tithing - reserving part of the harvest for the poor - and reimagined in a contemporary, youth-oriented context. The visual identity blends past and present, using color, grid, and logo design to bridge tradition with trend.
- Visual identity
- Copywriting
- Art direction
- Photography & video editing