A conceptual branding project for a portable devices accessories line, taking cues from tech culture and street fashion. MODS lives in the tension between randomness and symmetry, focusing on aesthetic function while breaking rules to reshape the way we experience everyday objects.
- Visual identity
- Copywriting
- Art direction
- Photography
\ FLARE
A conceptual design project that solves a problem every cyclist knows: pants getting caught in the chain! Inspired by the bold style of the 70s with a modern twist, combines fashion and function so you can ride with confidence and keep your look on point.
So… WHAT’S YOUR FLARE?
- Visual identity
- Copywriting
- Art direction
- Photography
\ Leket Israel
[ “The Giving Tree” project ]
“The Giving Tree” is a collaborative project with Leket Israel, where teenagers volunteer to harvest fruit from private gardens to support communities in need. The concept is rooted in the biblical tradition of tithing - reserving part of the harvest for the poor - and reimagined in a contemporary, youth-oriented context. The visual identity blends past and present, using color, grid, and logo design to bridge tradition with trend.
- Visual identity
- Copywriting
- Art direction
- Photography & video editing
\ COPOP
A pop-up store featuring a curated selection of products by local designers,
each reflecting and serving the community in unique ways.
- Visual identity
An experimental project inspired by a baking book I received as a child, titled “Sheshet.”
Tracing the stains left on its pages, I developed a visual system for recipes,
through a process-driven method and generative code.
LINK: https://razlahav.com/codename/
- WEB design
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Visual research
\ Film Festival
[ Topic : Wes Anderson ]
A conceptual branding project for a film festival inspired by Wes Anderson.
The identity is built on strict symmetry, vibrant colors drawn from his films,
and a mechanical, almost robotic quality. The design explores the tension between
precise order and randomness generated through code.
- Visual identity
- WEB design [ Figma ]
A visual diary based on my personal notes - scattered tasks, reminders, and stray thoughts written throughout my degree. Through documentation, editing, and visual interpretation, I revisit these notes to create a visual language that conveys the story of an entire era.
- Graphic Research
- Image-Making
- Book Design